Meet a Sponsor: New Car Dealers Association of BC

Special Olympics BC – Vancouver athletes with New Car Dealers Association of BC Chairman Jeff Hall
Special Olympics BC – Vancouver athletes enjoying time with New Car Dealers Association of BC Board of Directors member Jeff Hall at the 2019 Vancouver International Auto Show.

B.C.’s New Car Dealers have been making a difference for Special Olympics BC’s life-changing programs for more than 35 years. 

The New Car Dealers Association of BC and Dealers throughout the province have generously supported SOBC since the earliest years of our organization. Today, they raise vital funds and awareness through important province-wide initiatives such as the highly successful New Car Dealers Foundation / Special Olympics BC Auction.

The New Car Dealers Foundation / Special Olympics BC Auction began in 1987 as the Casino Auction in support of SOBC, chaired by Sherrold Haddad. Thanks to the hard work of the volunteer organizing committee and New Car Dealers staff, the auction has grown into a multi-day event that includes hundreds of items and raises significant funds for the empowering work of the New Car Dealers Foundation and Special Olympics BC.

In 2020, this impactful event was originally set to launch in spring, but had to be postponed because of COVID-19. Even though many of their businesses had been affected by the pandemic, New Car Dealers and supporters remained committed to helping Special Olympics BC athletes. As fall approached and the province began to open back up, Dealers and supporters said the time was right to relaunch the auction.  

SOBC Board of Directors member Pamela Keith serves on the auction’s organizing committee. Prior to the event she explained that the 2020 auction would be particularity important, since many SOBC fundraisers had been cancelled or postponed due to pandemic.

“This is something that we can do online and generate interest. It’s fun for people who participate, and it will bring us the funds we all need to keep us going,” Keith said on SOBC’s What’s On Your Mind Wednesday.

The 2020 New Car Dealers Foundation / Special Olympics BC Auction raised more than $171,000, and included a wide range of sought-after items in automotive, business, food, lifestyle, media, sport, travel, and wine. Through more than three decades, this important event has raised an incredible total of more than $5.2 million. Read more

The New Car Dealers Association of BC has also provided SOBC with valuable opportunities to raise funds and awareness at industry events such as the Vancouver International Auto Show.

Heartfelt thanks to the New Car Dealers Association of BC and Dealers throughout the province for making a difference with their support of Special Olympics! They have played an instrumental role in the growth of SOBC, changing the lives of thousands of athletes and, in turn, the lives of everyone they touch.