Auction for Athletes

Supporting SOBC and the New Car Dealers Foundation of BC
Auction for Athletes black and yellow square graphic

The Auction for Athletes returned April 24 to 27, 2023, for another year of driving life-changing support for Special Olympics BC! 

For more 35 years, B.C.’s New Car Dealers have been making a difference through the Auction for Athletes. The annual online auction raises vital funds to empower Special Olympics athletes with intellectual disabilities, and help the New Car Dealers Foundation of BC award automotive industry grants and scholarships. 

With your generous donations and bids in the Auction for Athletes, you help Special Olympics BC create empowering connections, open hearts and minds to inclusion, and break down barriers in 55 communities throughout the province.

The auction website annually attracts hundreds of visitors from around the province, bidding on sought-after items and experiences including new cars, electronics, autographed memorabilia, sporting goods, gift cards, and more. 



Auction for Athletes History

The 2022 Auction for Athletes was the most successful yet, raising $245,000 for Special Olympics BC and the New Car Dealers Foundation of BC. To all the valued sponsors, donors, bidders, and supporters – our heartfelt thanks for reuniting friends on the fields of play.

Read about the 2022 Auction for Athletes 

Read about past auctions

B.C.’s New Car Dealers

Since 1984, the New Car Dealers Association of BC has been committed to supporting Special Olympics BC through the New Car Dealers Foundation of BC. These dedicated supporters contribute to the empowerment, health, and skill development of our athletes through several important initiatives. 

Through more than three decades, the Auction for Athletes has raised over $5.4 million to support SOBC’s life-changing year-round sport programs for people with intellectual disabilities, and the empowering work of the New Car Dealers Foundation.  

Sincere thanks to the New Car Dealers Association of BC and Dealers throughout the province for helping Special Olympics BC enrich lives and create inclusive communities through the power and joy of sport.  

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Our 2023 Auction Supporters

Silent Auction Sponsor

First Canadian Financial Group logo

Vehicle Donors

Honda logo         Toyota logo

$15,000 Sponsor

Chevrolet logo

$5,000+ Sponsors

          Harmony Honda logo        WPJ McCarthy logo    The Jim Pattison auto group logo

$2,000 - $4,000 Sponsors

Auto West Group logo    CDK Global logo Dueck Auto Group logo

Harmony Acura logo          Park Shore BMW logo


$1,000+ Sponsors

Color Compass Corporation logo          Doak Shirreff logo           Greg Gardner logo        

Island Owl Mazda          Jenner logo          Go North Surrey GM logo

Pacific Honda logo        Richmond Auto Mall logo


Media Sponsors

CFNR Network logo                



Meg Ishida
SOBC Fund Development Event Manager
Cell 604-314-4535