Auction for Athletes

Supporting SOBC and the New Car Dealers Foundation of BC
Auction for Athletes black and yellow square graphic

The Auction for Athletes returned April 15 to 18, 2024, for another year of driving life-changing support for Special Olympics BC! 

For more 35 years, B.C.’s New Car Dealers have been making a difference through the Auction for Athletes, raising over $5.65 million! The annual online auction raises vital funds to empower Special Olympics athletes with intellectual disabilities, and help the New Car Dealers Foundation of BC award automotive industry grants and scholarships. 

With your generous donations and bids in the Auction for Athletes, you helped Special Olympics BC create empowering connections, open hearts and minds to inclusion, and break down barriers in 55 communities throughout the province.

The auction website annually attracts hundreds of visitors from around the province, bidding on sought-after items and experiences including new cars, electronics, autographed memorabilia, sporting goods, gift cards, and more.

Read our 2024 wrap article



Auction for Athletes History

The 2024 Auction for Athletes was a huge success, raising a record total of over $255,000 for Special Olympics BC and the New Car Dealers Foundation of BC. To all the valued sponsors, donors, bidders, and supporters – our heartfelt thanks for reuniting friends on the fields of play.

Read about the 2024 Auction for Athletes 

Read about past auctions

New Car Dealers Foundation of BC logo

B.C.’s New Car Dealers

Since 1984, the New Car Dealers Foundation of BC has been committed to supporting Special Olympics BC through the New Car Dealers Foundation of BC. These dedicated supporters contribute to the empowerment, health, and skill development of our athletes through several important initiatives. 

Through more than three decades, the Auction for Athletes has raised over $5.4 million to support SOBC’s life-changing year-round sport programs for people with intellectual disabilities, and the empowering work of the New Car Dealers Foundation.  

Sincere thanks to the New Car Dealers Association of BC and Dealers throughout the province for helping Special Olympics BC enrich lives and create inclusive communities through the power and joy of sport.  

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Our generous sponsors

Vehicle Donors

Honda logo                 Pacific Toyota logo


Silent Auction Sponsor

First Canadian Financial Group logo

$20,000 Sponsor

Kia Victoria logo

$15,000 Sponsor

Chevrolet logo

$10,000 Sponsors

Subaru logo

$5,000+ Sponsors

Bannister Automotive Group logo       Dueck Auto Group logo      Harmony Honda logo
Jim Pattison Auto Group logo    WPJ McCarthy logo      


$2,000 - $3,000 Sponsors

Harmony Acura logo


$1,000+ Sponsors

Brian McLean GM logo         CDK Global logo      Color Compass Corporation logo        Greg Gardner logo

Jenner logo          Mazda Canada logo          MCL McGill Carriers logo

Go North Surrey GM logo    Park Shore BMW logo      Richmond Auto Mall logo       



Rozanne Pilbeam
SOBC Events and Sponsorship Manager
Cell 236-867-4848