Meet a Sponsor: Sobeys

SOBC – Delta athletes Becki Allen and Scott Fattedad
SOBC – Delta athletes Becki Allen and Scott Fattedad (right) are super Thrifty Foods employees!

Sobeys is a proud National Partner of Special Olympics Canada. Since 2016, Sobeys has contributed more than $5.4 million in food and funds to support Special Olympics athletes and programs across Canada.

Sobeys is committed to helping address the need for more nutrition education and resources for Canadians with intellectual disabilities, and to empowering Special Olympics athletes to achieve healthy bodies and healthy minds.

Because of COVID-19, Sobeys had to make the difficult decision to cancel their national checkstand fundraising campaign for Special Olympics that had been planned for June 2020. To ensure this would not negatively affect Special Olympics athletes across Canada, Sobeys honoured their fundraising target with a $1 million donation to Special Olympics Canada. Read more

Special Olympics BC thanks Sobeys for their astounding $1 million donation. This will help Special Olympics programs in communities across Canada return to play as soon as safely possible, renewing vital connections and opportunities for Special Olympics athletes and coaches nationwide.

Throughout the pandemic and beyond, Sobeys has shown a powerful commitment to supporting the Special Olympics community with nutrition education and resources. Most recently, Sobeys created Sobeys Nutrition Breaks to help make nutrition easy for Special Olympics athletes, coaches, volunteers, families, and caregivers. These bite-size video lessons cover topics such as Canada’s Food Guide, Healthy Eating on the Go, and Mindful Eating.

 Sobeys Dietitians have been going above and beyond by hosting Wellness Wednesday Facebook Live sessions with Special Olympics Canada throughout the pandemic, sharing tips for making healthy recipes while staying safe and connected at home. 

Sobeys national in-store checkstand fundraising campaign created critical support for Special Olympics in 2018 and 2019. In 2018, their first-ever nationwide campaign, they surpassed their goal of raising $700,000. In 2019, the checkstand campaign raised more than $930,000.

“It was amazing!” Safeway Castlegar Manager Brian Bogle said after the 2019 campaign. “I spent a lot of time with the athletes just talking and joking around. It’s a great experience for us, and I think the athletes enjoy interacting with the customers.”

Read more B.C. reactions from the 2019 campaign 

Sobeys is also a champion of inclusion in the workplace, employing thousands of Special Olympics athletes across the country and many right here in British Columbia. Read about SOBC – Campbell River athlete and Thrifty Foods employee Ashley Adie.

Sobeys helps Special Olympics athletes show their abilities and experience the thrill of competition. As a Diamond Sponsor of the 2020 Special Olympics Canada Winter Games in Thunder Bay, Sobeys, through its Safeway banner, supplied healthy meals and snacks to athletes and volunteers. They also provided essential support as a major sponsor of the 2019 and 2017 Special Olympics BC Games

Throughout the year, Sobeys provides in-kind donations that support SOBC programs and fundraising events. This helps Special Olympics BC keep costs down, and encourages athletes and volunteers to make healthy food choices while at competitions, meetings, and conferences. In 2020, this included Safeway and Thrifty Foods serving as Breakfast Sponsors for Polar Plunge events benefitting Special Olympics BC.

We are so grateful to Sobeys for supporting Special Olympics and for their dedication to improving the health of athletes across the country!