For the second year in a row, Special Olympics Canada and its National Partner Tim Hortons served up an award-winning Global Day of Inclusion campaign.
This year, the campaign received a Gold Halo Award – North America's highest honour for corporate social initiatives and cause marketing – in the Inclusion category, after receiving the Silver Halo Award in the Consumer Activated Company Donation category the previous year.
Since the inaugural Global Day of Inclusion in 2018, Special Olympics Canada has partnered with Tim Hortons to sell a limited edition Special Olympics Donut, created by an athlete, to raise funds and awareness for the Special Olympics movement in Canada.
Last year, Special Olympics Ontario athlete Tori Ranson created the winning recipe – out of more than 400 athlete submissions from across the country – a cruller sliced in half, filled with whipped topping and decorated with vanilla fondant and red sprinkles.
Canadians from coast-to-coast-to-coast rallied together for inclusion on Saturday July 20, 2019 and collectively raised $150,000 for Special Olympics athletes in a single day.
Thank you to our National Partner Tim Hortons for making this campaign come to life, to everyone who indulged for inclusion and, of course, thank you Tori for creating yet another award-winning Special Olympics Donut.