Every Best is Personal

From first goals to newfound confidence and lasting friendships, Special Olympics athletes in PEI and across Canada are achieving incredible personal bests—and you can help them get there.

From June 11–21, say “YES” to making a donation at checkout at participating Empire Family of Brands stores including: Sobeys, Atlantic Foodland and participating CO-OPs, Lawtons Drugs and Needs Convenience.

Whether it’s on the field, in the gym, or building life skills through community, health, and leadership programs—your donation feeds more than sport. It feeds growth, belonging, and opportunity.

And this year, your impact goes even further: 

Every donation made will be matched by Empire Family of Brands, up to $500,000, amplifying the support for athletes from coast to coast.

Together with Empire Family of Brands our goal is to raise and donate more than $1.5 million to support over 40,000 Special Olympics athletes in reaching their personal best—because when you support inclusion, everyone wins.

Amplify Your Impact

• From June 11–21, every donation will be matched by Empire Family of Brands
• That means your donation goes twice as far—helping twice as many athletes
• Matching continues until the $500,000 maximum is reached*

*100% of the money raised will be donated to Special Olympics Canada with no administration fees retained by Empire Company Limited. No tax receipts will be issued for the donation made during this time. Empire Company Limited will match donations made in-store to a maximum of $500,000 from June 11- 21, 2026.