Joy is Gold
Share the Joy
Some moments are impossible to put into words. The pride of crossing a finish line. The confidence of making a new friend. The feeling of hearing your name cheered from the sidelines. The joy of belonging exactly as you are.
Special Olympics Canada is giving that feeling a name.
Joy Is Gold, a new national campaign developed in partnership with Grey Canada, shines a light on the life-changing impact that Special Olympics has on athletes with intellectual and developmental disabilities, their families, volunteers, coaches, and communities across the country.
What does Joy Is Gold mean to you?
Maybe it was crossing a finish line you once thought was out of reach. Meeting a teammate who became a lifelong friend. Finding your voice — on and off the field of play. Maybe it was discovering how sport could make you stronger, healthier or more confident. Watching your child discover what they’re capable of. Finding a community you didn’t know you were missing. Or witnessing a moment of sportsmanship that reminded you what sport can be at its very best.
Joy Is Gold means something different to everyone in our movement — and we want to hear what it means to you.
Record a short video sharing your #JoyIsGold story and post it to your social channels. Tell us about a moment when you experienced the joy of Special Olympics and why it has stayed with you.
Athlete Spotlights
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Meet Tatem
“I was born for the water!” – Special Olympics Ontario swimmer Tatem Morrison, during the Joy is Gold poolside commercial shoot. -
Meet Azaan
“‘Woah, that’s me!’” Azaan remembered saying, “I look really fast. I look like the Black Panther would when it comes to moving.’” -
Meet Brooklyn
“It makes me proud of my family, and I meet new friends!” – 13 year old athlete Brooklynn Belcher.
Wear the joy. Share the joy. Joy Is Gold
Special Olympics Canada has teamed up with Local Laundry to create a limited-edition collection celebrating the launch of Joy Is Gold, featuring a crewneck, t-shirt and hat.
Available for pre-sale September 25–October 16, with 100% of net proceeds going directly towards Special Olympics programs across Canada
Get Involved
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Become an Athlete
Are you interested in signing up your child, loved one, or yourself for our world-class sport programs? Special Olympics Canada offers more than 5,500 programs in communities across the country and welcomes all individuals with an intellectual disability from age two and up -
Become a Coach
Becoming a coach with Special Olympics has many rewards. Along the way, we are always here to help. Our training programs are designed to ensure that you are able to meet the needs of any athlete involved in our organization with both confidence and skill. -
Become a Volunteer
Volunteers are an integral part of the Special Olympics movement and keep our activities running all year round. Whatever their interests, talents, background and availability, Special Olympics has volunteer opportunities for everyone