Strategic Plan

3 Strategic Pillars
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Strategic Pillar #1 Grow and Retain AthletesFoster and empower ‘lifelong’ athletes from all ages and diverse backgrounds by providing holistic programming centered on sport, health, and leadership.
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Strategic Pillar #2 Grow and Retain VolunteersAchieve social change by enhancing the volunteers’ experience through communication, training, and opportunities that fit with capacity, while providing a sense of connection and recognition.
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Strategic Pillar #3 Grow High-Quality Sports Programs and EventsGrow sports programing and remove barriers to inclusion by optimizing and diversifying programs based on growing participant needs (e.g., competitive sport, leadership development, health programs, etc.).

Grow and Retain Athletes
Our raison d'être is to enrich the lives of Canadians with intellectual disabilities through sport.
To extend our impact within Canada, we will expand our recruitment and build more ‘lifelong’ athletes of all ages by offering holistic programming centered on sport, health, leadership, and social belonging.
Recognizing the power of sport to bring communities together and that the diversity of our athletes only strengthens the Special Olympics movement, we will place a renewed focus on empowering athletes from underserved and equity-deserving populations.

Grow and Retain Volunteers
Volunteers are the oxygen to our programs.
We will seek to grow our volunteers by investing in our volunteer experience through comprehensive training, consistent communication, and broad support to ensure the next generation of volunteers have access to meaningful and flexible opportunities that best fit their unique circumstances.
We will demonstrate our deep appreciation for our world-class volunteers by fostering a sense of connection to people with intellectual disabilities by recognizing them for their contributions so that they will choose to be part of our community for many years to come.

Grow High-Quality Sports Programs and Events
Programming is the vehicle through which our positive impact is delivered to Canadians with intellectual disabilities.
Offering world-class sports programs and competitions, and holistic non-sport experiences that address the needs of our athletes – fitness, health, leadership skills, and fun – is a key priority.
We will continue to strengthen our existing programming, while introducing new sports to appeal to athletes from equity-deserving communities.
We will innovate what we offer and how we deliver it in order to bring more athletes into Special Olympics.
3 Strategic Enablers
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FundingGrow revenues at National and Chapter level from existing and new sources to support more athletes and programs.
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PartnershipsIncrease breadth and depth of partnerships across schools, NSOs & P/TSOs, local sport orgs, and community groups.
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BrandingAdapt and reinforce Special Olympics brand to current and prospective athletes, volunteers, partners, and funders.
2 Operational Enablers
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TechnologyUse technology to better support staff and volunteers through easier processes and modern engagement tools.
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CollaborationLeverage existing collaboration opportunities to mutually support pan-Canadian strategic actions and talent.
2 Foundational Enablers
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Safe SportEmbed Safe Sport into volunteer and athlete culture through continuous trainings and reinforcement.
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IDEASupport Chapters to provide inclusive, equitable, and accessible programming to attract more diverse athletes and volunteers.
SOC Pan-Canadian Strategy Core KPIs
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1Athletes~15-30% Cumulative Growth, ~5-10% YoY Growth
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2Volunteers~15-30% Cumulative Growth, ~5-10% YoY Growth
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3Funding~10-15% Cumulative Growth, ~3-4% YoY Growth