Since 2016, Sobeys Inc. has been a proud national partner of Special Olympics Canada. Empowering Special Olympics athletes to live healthier lives has been a mission for Sobeys from the earliest days of our national partnership. Here’s how Sobeys is involved with Special Olympics across Canada:
- Support for Special Olympics is year-round – from food donations for provincial events, to in-kind support, fundraisers organized by local stores and a national corporate commitment.
- Special Olympics athletes are employed in stores from coast to coast – helping Sobeys build a powerful understanding of how to create a diverse and inclusive workforce. Read more about SOBC – Delta's Scott Fattedad, a popular Thrifty Foods employee in Tsawwassen.
- In 2018, Sobeys launched Nutrition Sessions, focusing on tools and tips to make healthier food choices, while bringing together employees, athletes, volunteers and families/caregivers. More than 100 Sobeys office employees have been trained to share their passion for better food by volunteering their time to lead Sessions in select communities across the country.
- In 2018, Sobeys held its first-ever national in-store check-stand campaign for Special Olympics and surpassed its goal of $700,000. In 2019, they aimed to raise $1 million to support empowering year-round Special Olympics programs and inspiring athletes nationwide.
To date, together with its employees, Sobeys Inc. has contributed more than $2.8 million in support of nutrition education, access to food and local Special Olympics community sports programs.
Special Olympics BC is so thankful to all the Sobeys, Safeway, Thrifty Foods, and IGA stores and customers throughout our province who generously support SOBC athletes and programs!
In March 2011, Special Olympics BC athlete Matthew Williams inspired a room full of 500 Safeway employees from the Lower Mainland on the kickoff day of Safeway's fundraising campaign for Special Olympics. Watch Matt in action below: