Marketing & Communications Resources

Click here to request assets


PR Coordinator Manual

SOBC Locals PR Coordinator Manual

The manual includes background on:

  • SOBC key messages
  • SOBC style guide
  • Writing and talking about Special Olympics athletes
  • Media relations
  • Mass communications channels
  • Logo and brand guide
  • Use of photos


Marketing Resources

Recruitment marketing (new summer 2022)

toolkit of digital marketing resources

To help recruit athletes, volunteers, and donors, the above toolkit includes:

  • Graphics for social media and emails
  • Testimonial videos
  • Suggested messaging

We sincerely welcome feedback and additions from SOBC Locals! Please contact SOBC Marketing and Communications Manager Megan Pollock ( / 604-737-3077 direct / 1-888-854-2276 toll-free).

Editable documents

Please click below to download materials for immediate use (i.e. documents Locals can edit yourselves):

Templates and samples

Please click below to view templates or examples of materials that can be created for you by the SOBC Provincial Office, which will customize with a Local’s details on demand with swift turnaround. 

To provide a wide range of promotional materials for Locals with Special Olympics branding and a compelling, professional look, the SOBC provincial office has developed these templates that we can easily customize with your Local's specifics upon request.

We feature your local athletes and your Local's details while using the Special Olympics brand style to give our materials consistency, professionalism, and easy recognition.

Please click here to request assets

Please click here to request assets


Planning Tools

Use this template to plan your marketing and communications activities for the year, and hone your marketing message to engage and inform your community about Special Olympics!

Marketing worksheet courtesy of NLK Strategies Inc.


Lessons from SOBC Locals

In the SOBC Volunteer Professional Development Series, Locals and SOBC staff collaborated on recruitment marketing ideas and internal communications best practices. Watch the webinar recordings:



We love to hear Locals' ideas and welcome requests for additional resources! Please contact SOBC Marketing and Communications Manager Megan Pollock at or 604-737-3077.


 SOBC Resources Homepage