Marketing & Communications Resources

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PR Coordinator Manual

SOBC Locals PR Coordinator Manual

The manual includes background on:


Marketing Resources

Recruitment marketing (Updated winter 2023)

toolkit of digital marketing resources

To help recruit athletes, volunteers, and donors, the above toolkit includes:

  • Graphics for social media and emails
  • Testimonial videos
  • Suggested messaging

We sincerely welcome feedback and additions from SOBC Locals! Please contact SOBC Marketing Manager Karen Reid and Communications Manager Amanda Liao


Editable documents

Please click below to download materials for immediate use (i.e. documents Locals can edit yourselves):


Templates and samples

Please click below to view templates or examples of materials that can be created for you by the SOBC Provincial Office, which will customize with a Local’s details on demand with swift turnaround. 

To provide a wide range of promotional materials for Locals with Special Olympics branding and a compelling, professional look, the SOBC provincial office has developed these templates that we can easily customize with your Local's specifics upon request.

We feature your local athletes and your Local's details while using the Special Olympics brand style to give our materials consistency, professionalism, and easy recognition.

Please click here to request assets


More resources are created regularly on demand!

Please click here to request assets


Planning Tools

Use this template to plan your marketing and communications activities for the year, and hone your marketing message to engage and inform your community about Special Olympics!

Marketing worksheet courtesy of NLK Strategies Inc.


Lessons from SOBC Locals

In the SOBC Volunteer Professional Development Series, Locals and SOBC staff collaborated on recruitment marketing ideas and internal communications best practices. Watch the webinar recordings:



Please don't hesitate to reach out to the SOBC marketing & communications staff with ideas and requests for support!

Marketing Manager Karen Reid
Specializations: social media, websites, advertising, videos

Brand & Marketing Coordinator Hao Duong
Specializations: logos, customized marketing material e.g. posters

Communications Manager Amanda Liao
Specializations: messaging resources, celebrity relations, media relations

Communications Coordinator Jacob Lee
Specializations: email marketing, SOBC website content updates


 SOBC Resources Homepage