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PR Coordinator Manual
SOBC Locals PR Coordinator Manual
The manual includes background on:
- SOBC key messages
- SOBC style guide
- Writing and talking about Special Olympics athletes
- Media relations
- Mass communications channels
- Logo and brand guide
- Use of photos
Marketing Resources
Recruitment marketing (new summer 2022)
toolkit of digital marketing resources
To help recruit athletes, volunteers, and donors, the above toolkit includes:
- Graphics for social media and emails
- Testimonial videos
- Suggested messaging
We sincerely welcome feedback and additions from SOBC Locals! Please contact SOBC Marketing and Communications Manager Megan Pollock (megan@specialolympics.bc.ca / 604-737-3077 direct / 1-888-854-2276 toll-free).
Editable documents
Please click below to download materials for immediate use (i.e. documents Locals can edit yourselves):
- eLetterhead including Local's name: Office 2013 format | Office 1997-2003 format
- PowerPoint template including Local's name
- Newsletter template: link to download | tips for use
- Program schedule template: landscape | vertical
- Fact sheet template (red curve)
- Fillable participation certificate
- Fillable participation certificate with space for Local's name
- Fillable volunteer recognition certificate
- Fillable youth program participation certificate
- PowerPoint presentation for delivery by athlete speakers
- Fillable athlete interview template
Templates and samples
Please click below to view templates or examples of materials that can be created for you by the SOBC Provincial Office, which will customize with a Local’s details on demand with swift turnaround.
To provide a wide range of promotional materials for Locals with Special Olympics branding and a compelling, professional look, the SOBC provincial office has developed these templates that we can easily customize with your Local's specifics upon request.
We feature your local athletes and your Local's details while using the Special Olympics brand style to give our materials consistency, professionalism, and easy recognition.
Please click here to request assets
- Social media graphics
- Posters of varying sizes to advertise programs and recruit
- Tri-fold brochure to share general info and program details
- Infographics and general info sheets
- Templates for shirt designs - v1 - v2 - v3 - v4 - v5
- Templates for jersey designs - v1 - v2
- Templates for hat designs
- Templates for pants designs
- Newspaper ads
- Pull-up display banners
- Horizontal banners (for uses such as hanging at tables/events and carrying in parades)
- Greeting cards
- Youth program flyer
- Business cards
- and more created regularly on demand
Please click here to request assets
Planning Tools
Use this template to plan your marketing and communications activities for the year, and hone your marketing message to engage and inform your community about Special Olympics!
Marketing worksheet courtesy of NLK Strategies Inc.
Lessons from SOBC Locals
In the SOBC Volunteer Professional Development Series, Locals and SOBC staff collaborated on recruitment marketing ideas and internal communications best practices. Watch the webinar recordings:
Contact
We love to hear Locals' ideas and welcome requests for additional resources! Please contact SOBC Marketing and Communications Manager Megan Pollock at megan@specialolympics.bc.ca or 604-737-3077.