PR Manual & Resources

PR Coordinator Manual

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SOBC Locals PR Coordinator Manual
Updated July 2019

The manual includes background on:

  • SOBC key messages
  • SOBC style guide
  • Writing and talking about Special Olympics athletes
  • Media relations
  • Mass communications channels
  • Logo and brand guide
  • Use of photos

Logo and marketing resources

In order to provide a wide range of promotional materials for Locals with Special Olympics branding and a compelling, professional look, the SOBC provincial office has been given several template documents by Special Olympics International and have created a number of others ourselves, all of which can be easily customized for Locals upon request. We aim to feature your local athletes and your Local's name in strong, compelling ways while using the Special Olympics brand style to give our materials consistency, professionalism, and easy recognition.

Please contact SOBC Communications Coordinator Joseph Knowles ( / 604-619-2086 direct / 1-888-854-2276 toll-free) or your local SOBC Community Development staff anytime with any such requests.

Editable tools

Please click below to download materials for immediate use (i.e. documents Locals can edit yourselves):

Templates and samples

Please click below to view templates or examples of materials that can be created for you by the SOBC Provincial Office, which will customize with a Local’s details on demand with swift turnaround:


To acquire logo files and branded materials that can be customized for your Local, please contact Joseph Knowles, SOBC Communications Coordinator:
Tel 604-737-3131
Toll-free 1-888-854-2276