Empire Company Limited (Sobeys Inc.) banner stores want to help us raise $1 million for Special Olympics athletes. When you donate in-store from April 25th - May 5th, your donation will be matched!* Are you up for the challenge?
The fundraising campaign will be held in Sobeys, Lawtons Drugs, Needs, Foodland and participating Co-Ops across PEI - just add "support athletes with an intellectual disabilities" to your grocery list.
To participate, all you have to do is say “YES” to donating $2 at check out. Every $2 donated helps provide one day of funding for an athlete enrolled in a Special Olympics program.
Together, we can help support the health of individuals with intellectual and developmental disabilities and create more inclusive communities across Canada.
*100% of the money raised will be donated to Special Olympics Canada with no administration fees retained by Empire Company Limited. No tax receipts will be issued for the donation made during this time. Empire Company Limited will match donations made in-store to a maximum of $500,000 from April 25th to May 5th, 2024.
Meet Our Athlete Ambassador
Kynlee Servos
Kynlee’s journey with Special Olympics was inspired by her older brother, who is also on the Autism Spectrum and an active Special Olympics athlete. “Kynlee was having some difficulties in generic sport programs, and she very much looks up to her older brother as a Special Olympics athlete,” shares her parents. “From the day she signed up, Kynlee has absolutely loved Special Olympics! We can see that she feels more confident in herself. She is more social when she is around other Special Olympics athletes. She feels like she has found a place where she fits in, like she is a part of a team.” A highlight for Kynlee and her family was when she participated in the Special Olympics PEI 2022 Bocce Provincials, where despite a broken leg and reliance on a scooter, she received a bronze medal.
Sobeys Nutrition Corner
In addition to their support through funding and food, Empire Company Ltd. (Sobeys Inc.) works with Special Olympics Canada to support healthy bodies and minds though nutrition education for athletes with intellectual disabilities. Sobeys Nutrition Breaks are bite-size nutrition sessions for Special Olympics athletes, coaches, volunteers and families/caregivers. Created so they can be delivered anywhere and by anyone, many topics are covered – the updated Canada Food Guide, Healthy Eating on the Go, Hydration, Mindful Eating, Testing Your Nutrition Knowledge and more!
