YELLOWCARD Day celebrates motionball’s anti-bullying campaign to end the use of the “R-word” across Canada on October 8, 2015
What: motionball, a national not-for-profit that raises funds and awareness for the Special Olympics Canada Foundation yearround,
celebrates its national anti-bullying campaign on October 8, 2015 with the second annual YELLOWCARD Day.
Why: Because there’s #nogoodway to use the “R-word,” or “retard,” Canadians are asked to take the pledge at
www.motionball.com/yellowcard to stop using the “R-word” and raise a proverbial yellow card when others use it socially.
When: Thursday October 8, 2015. 1:00 pm to 11:00 pm (YELLOWCARD VIP/Celebrity Ambassador group photo at 3:00 pm)
Where: YELLOWCARD Day headquarters, SpeakEasy 21 at Scotia Plaza, 21 Adelaide St. West, Toronto.
TORONTO – October 6, 2015: As part of its ongoing support of Special Olympics Canada and Canadians living with
intellectual disabilities, motionball celebrates its second annual YELLOWCARD Day on Thursday, October 8, 2015. The
campaign hopes to see 38,000 Canadians take the pledge online to stop using the “R-word” – a figure that reflects the number
of registered Special Olympics athletes across Canada.
In soccer, a yellow card is shown to offending players as a warning that they have crossed a line; in the same way, the
YELLOWCARD Campaign aims to inform Canadians that using the “R-word” is offensive to those living with intellectual
disabilities even if used in a way that seems harmless. By informing and engaging, the YELLOWCARD Campaign hopes to
invite and inspire change, not force it.
By taking the pledge on behalf of the almost one million Canadians living with an intellectual disability, supporters not only
promise to stop using the “R-word”, but also to raise a proverbial yellow card when others use it casually. So far this year, the
“R-word” has been tweeted 9,510,308 times.
The YELLOWCARD Day celebration will transform Toronto’s SpeakEasy 21 into a sea of yellow with live music, food and
drinks, as well as appearances by Special Olympics athletes and YELLOWCARD Celebrity Ambassadors, like TSN’s Cabbie
Richards. This year, the Canadian Associations of Chiefs of Police and the Law Enforcement Torch Run for Special Olympics
have endorsed the campaign and will be present on YELLOWCARD Day.
Twitter & Instagram: @motionball, #nogoodway
motionball is the brainchild of three brothers. Since childhood, Mark, Sean and Paul Etherington have been aligned with
Special Olympics Canada when they volunteered at fundraising events led by their parents (the co-founders of multimillion
dollar fundraiser, Sports Celebrities Festival). Following in their family footsteps, motionball was brought to life in 2001, as the
brothers aimed to solve the lack of integration between SOCF supporters and their athletes. Currently, motionball hosts 18
annual events in 11 cities across the country. They have raised over $5 million for the Special Olympics Canada Foundation
with their efforts.
For more information, visit www.motionball.com or follow on Facebook and Twitter (@motionball).
About Special Olympics Canada
Established in 1969, the Canadian chapter of this international movement is dedicated to enriching the lives of Canadians with
an intellectual disability through the transformative power and joy of sport. Operating out of sport clubs in 12 provincial and
territorial Chapters, this grassroots movement reaches beyond the sphere of sport to empower individuals, change attitudes
and build communities. From two-year-olds to mature adults, more than 38,000 athletes with an intellectual disability are
registered in Special Olympics year-round programs across Canada. They are supported by more than 17,000 volunteers,including more than 13,000 trained coaches.
For more information, visit www.specialolympics.ca or follow on Facebook and Twitter (@SpecialOCanada).