Special Olympics Canada and Staples Celebrate 15th Year of Fundraising Campaign
Special Olympics Canada and Staples Canada are excited to announce this year’s Give a Toonie. Share a Dream. campaign, running from May 2 to May 24, 2015 in Staples stores across the country. The Give a Toonie. Share a Dream. campaign raises funds and awareness for Special Olympics and its programs throughout Canada, which help transform the lives of children, youth and adults with an intellectual disability through the power and joy of sport.
In addition to in-store donations, customers will be able to make an online donation when shopping on Staples.ca/ShareADream. Funds raised throughout the campaign will help to deliver Special Olympics daily sport programs to individuals with intellectual disabilities in communities across Canada.
“We’re proud to continue to support Special Olympics Canada. For the past 15 years, raising awareness for this important movement has been a vital part of who we are as a company,” said Steve Matyas, president of Staples Canada.
This year’s campaign creative features Levi Adam, a 4-year-old participant in the Special Olympics Active Start program. The Active Start program is designed for children between the ages of 2 – 6 and helps to develop gross motor skills through movement and play based activities, while developing new social skills with same aged peers. Levi also has a starring role in a new PSA for Special Olympics and the Active Start program. To learn more about Levi and his family’s involvement with Special Olympics, click here.
“Once again, Staples Canada is showing its corporate leadership through its commitment and dedication to the Special Olympics Movement in Canada,” said Sharon Bollenbach, CEO of Special Olympics Canada. “We are grateful for Staples many years of support and partnership, notably through the success of the Give a Toonie. Share a Dream. campaign which has raised over $6 million to date, an astounding accomplishment. We look forward to celebrating another successful campaign .”
This year’s campaign aims to exceed last year’s fundraising total of $630,000 with the goal to help even more Special Olympics athletes across Canada achieve their full potential through the transformative power of sport.
Follow the campaign by using the hashtag #ShareADream and following @StaplesCanada and @SpecialOCanada on Twitter and Facebook.