Special Olympics Canada and Safeway Team up to help Nourish Champions
Today marks the official launch of the 2015 Special Olympics Canada and Safeway campaign Nourish Champions, which aims to raise funds and awareness for Special Olympics programs in communities across western Canada. This year’s campaign has an emphasis on nourishing champions and educating Special Olympics athletes, coaches and parents about the importance of proper nutrition in order to perform their best. The campaign runs in all Safeway stores in western Canada from October 16 to November 1, 2015.
Safeway customers will be invited to make a donation of $2.00 at any Safeway store and in return receive 5 AIR MILES Reward Miles. The campaign will feature an awareness day on October 24, 2015, which will see Special Olympics athletes visit their Safeway stores in western Canada. To celebrate local Special Olympics Champions, this year’s campaign collaterals feature region-specific athletes, some of which are Safeway employees.
“Safeway’s ongoing commitment to instilling healthy attitudes and eating habits for our athletes is incredible,” said Sharon Bollenbach, CEO, Special Olympics Canada. “In order to perform their best, all athletes need to be well nourished, and with the help of Safeway, our athletes are able to foster healthy eating habits that contribute to their success on the field of play.”
The 2015 campaign marks the eighth year Safeway has partnered with Special Olympics Canada and their 38,000 athletes in communities across the country. Through this longstanding partnership, over $2.6 million has been raised by Safeway, including $698,732 during last year’s campaign which helped support Special Olympics programs throughout Canada.